Many farmers have joined online sales believing that they could increase their margins by selling directly at the sale price of stores and department stores.
That would be possible if the price of transport did not have to be added. The end result is that transport companies penalize farmers and impact platforms such as Agroboca with unaffordable rates for consumers.
The solution that we propose is to really compete against traditional distribution by offering a higher quality and a total final price lower than the RRP. That is to say, that once the price of the product and that of transport are added, the price is equal to or lower than that found in physical stores.
Doing it this way has several effects or advantages:
- You will give more visibility to your offers
- You will increase the orders
- You will increase the volume of expeditions and you will help us get better transport rates for you
- You can actively contribute to reduce inflation
What do we propose? Agriculture offers against inflation
Given the current circumstances, we propose that farmers take action and adjust prices during March and April. For this we will carry out a promotion of Agricultural Offers against inflation with those vendors who wish to join the initiative.
Between the cost of exploitation and the final PVP, only the farmer really has the margin to compete and create sustainable and attractive offers for consumers and stores.
Think about your business, families and their real purchasing power when setting winning prices to achieve repetitive sales.
We do not advise you to imitate the distribution strategy with high prices:
The prices of stores and chains is only possible with the low prices at origin that you already suffer, concentration of transport and cash sales at street level.
In reality it is not a production and sale business like yours, it is also a financial business and any comparison is useless.
If you are a farmer and want to join the initiative, contact Agroboca
If you want to offer a competitive offer during March and April against inflation and you need to design or promote it, or have any questions, you can use the free support for Advanced stores through our contact form.